Case Study RESURJ

Custom WordPress Website for RESURJ

RESURJ—Realizing Sexual and Reproductive Justice—is a powerful alliance of young feminists from the Global South committed to intersectional advocacy on issues like environmental justice, bodily autonomy, and economic equity. As a collective of grassroots activists, advocates, and changemakers, their platform serves not just as a communication tool, but as a reflection of their mission and values.

When RESURJ approached us, they were ready for transformation. Their existing website no longer supported the clarity, flexibility, or accessibility required to amplify their growing voice on the global stage. Navigational structures were cluttered, content was hard to find, and the site’s visual identity lacked alignment with the expressive, inclusive, and intersectional work they do daily. It had become clear that their digital presence was no longer serving their advocacy—and that was the problem we set out to solve.

A Collaborative Vision Rooted in Feminist Design

From day one, the process was built on mutual listening and care. We began with a comprehensive discovery phase, working closely with the RESURJ team to understand the nuances of their community, the diversity of their content, and the advocacy goals their new platform needed to meet. Together, we identified key priorities: simplify the user journey, restructure their content around themes and actions, and build a backend that gave their team the autonomy to update content without needing technical assistance.

Accessibility was central to our shared vision—not a feature to be added later, but a core value embedded from the start. We made early commitments to WCAG 2.0 compliance and designed every interaction with clarity, legibility, and usability in mind. Given RESURJ’s global network, multilingual content support was also a must, ensuring that their work could reach wider audiences and reflect the diversity of voices behind their campaigns.

The design phase was uniquely collaborative. Working alongside RESURJ’s creative contributors, including illustrators and communications leads, we crafted a visual language that balanced boldness and softness, strength and empathy. From typefaces to layouts, every element was chosen with intention, echoing the alliance’s identity and tone.

A Website That Works for the People Behind It

On the technical side, we developed a fully custom WordPress content management system, giving the team powerful tools with a friendly interface. Editorial workflows were prioritized, with flexible publishing tools that allow for campaign pages, blog posts, and multimedia resources to be created and edited in just a few clicks. The backend was customized with structured content types to help the team organize reports, statements, fellow bios, and partner updates efficiently—no clutter, no guesswork.

Instead of relying on static themes, we built the front end using Tailwind CSS, giving us the ability to create a lightweight, fast, and fully responsive experience across all devices. The site structure was SEO-optimized without compromising user experience, and performance enhancements like clean code architecture, lazy loading, and scalable templates were baked in from the start.

In terms of language support, the multilingual structure was implemented in a way that allows RESURJ to easily manage and switch between English and other target languages without duplicating effort or losing content consistency.

Real Results, Real Autonomy

The new platform isn’t just easier to use—it’s driving real engagement. With faster load times, more intuitive pathways to content, and a clean, welcoming design, bounce rates have dropped and time on site has increased. The team now confidently manages the site in-house, publishing updates more frequently and tailoring the experience to meet the moment—whether it’s a new campaign launch, a timely statement, or a downloadable toolkit.

Perhaps most importantly, the new website reflects who RESURJ is today: an evolving, intersectional alliance with a clear voice, a deep mission, and a global reach.

Our work with RESURJ reminded us of the real power of thoughtful web development—not just in performance or polish, but in how a well-built digital space can amplify voices, deepen trust, and advance justice.

At Oddly, we’re proud to stand behind platforms like this—ones that don’t just function beautifully, but represent something bigger. If you’re building something bold, something intersectional, or something meant to make change—we’d love to help you bring it to life.

Let’s build something powerful together.
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